Server-side tracking + revenue attribution

Your ads are losing signal.
Make every dollar attributable.

iOS privacy changes, ad blockers and dying cookies mean Meta and Google now see a fraction of what your marketing actually earns. Attributable collects first-party data server-side, joins it to real revenue from your store or CRM, and feeds the truth back to the ad platforms, so their bidding finally works with full information.

Start your 7-day free trial Book a demo
First-party, server-side Your data, your warehouse Month to month, no lock-in Built in Melbourne
every click IDgclid, fbclid + more captured on arrival
revenue-trueorders joined to the exact ad that earned them
signal returnedconversions fed back to Meta + Google
/ The problem

The platforms are bidding half blind.

Browser tracking is dying

Ad blockers, Safari and iOS quietly drop a large share of pixel events before they ever fire. The sale happens; the platform never hears about it.

Attribution windows shrank

What used to be joined automatically now falls through the cracks. Your reports undercount the winners, so budget drifts to the wrong campaigns.

Smart Bidding starves

Meta and Google optimise on the conversions they can see. Feed them a fraction of the truth and you pay full price for half-informed bidding.

/ How it works

Collect. Attribute. Feed it back.

01 / COLLECT

First-party, server-side

One lightweight snippet on your site sends events to your own first-party endpoint, past the blockers. Every visit arrives with its click IDs (gclid, fbclid and friends), campaign and source intact.

02 / ATTRIBUTE

Joined to real revenue

Orders from Shopify and your CRM flow in server-to-server and are matched to the sessions and ads that earned them. Not modelled, not guessed: your actual revenue, attributed.

03 / FEED BACK

Smarter bidding, cheaper leads

Verified conversions are returned to Meta and Google with rich match signals. The algorithms finally optimise on truth, and your cost per acquisition comes down.

/ What you get

The whole picture, joined up.

Live dashboard

Sessions, sources, campaigns and revenue in one place, updating through the day. Know what your money did without logging into five ad platforms.

Click-ID capture

gclid, wbraid, gbraid, fbclid, msclkid, ttclid recorded on every landing, automatically tagged to the network that sent them.

Shopify revenue sync

Orders stream in server-to-server the moment they are paid, with line items, totals and currency, deduplicated and warehouse-ready.

Your own warehouse

Every event lands in a governed BigQuery dataset that belongs to your account. Full SQL access. Leave any time and the data stays yours.

Platform feedback

Server-side conversions to Meta CAPI and Google, with match quality the browser pixel cannot reach on its own.

Humans on call

Built and run by the team behind 121 Group. When you want more than software, a managed service sits one email away.

/ Pricing

Simple tiers, month to month.

All prices AUD, ex GST. Every tier starts with a 7-day free trial. No lock-in contract, cancel any time. Ad spend stays yours, paid straight to the platforms.

Track
$195/mo
See what is really happening
  • First-party server-side tracking
  • Click-ID and campaign capture
  • Live traffic and source dashboard
  • 1 site, your own warehouse dataset
★ Most popular Attribute
$395/mo
Join spend to revenue
  • Everything in Track
  • Shopify or CRM revenue sync
  • Ad-level ROI: every order to its source
  • Meta + Google conversion feedback
Scale
$795/mo
Every lever, fully joined
  • Everything in Attribute
  • Offline and invoice revenue reconciliation
  • Multi-site, multi-brand
  • Quarterly strategy session with our team
Want it done for you? 121 Group runs fully managed growth programs from $2,500/mo that include Attributable free. Talk to the agency →
/ Founding access

Be first in. 7 days free, then your tier.

We are onboarding founding customers now. Tell us where to point the engine and we will have your workspace live within 24 hours, with a full demo dashboard to explore the moment you sign up.